The circular part is confusing people. One person in my graphic design forum says it looks like birth control pills...lol. It's already, in our minds anyway, an established part of our brand so I think it stays. Maybe I can do some fun easter eggy hidden page about the symbol when I redo the website. Bu actually named the company after our dog Dharma:) I love it. The transcenant Buddhist thing meets the earthy grounded animal world. And alliteration is yummy.